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Buy Google Stock

Invest in Google without commission when you open an account with these brokers.

AvaTrade

AvaTrader Account
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Plus500

Live Account
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LiteForex

Classic Account
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Fortrade

Live Account
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Understand how to buy or sell Google stocks online with our step-by-step guide.

  1. Getting started
  2. Opening an account online
  3. Placing your first trade

Step 1: Getting started

Before you place your first trade, you’ll need to decide what it is that you are buying. You can either buy shares outright, in which case you’ll become a registered shareholder, or simply profit from changes in Google’s share price through instruments known as CFDs (or Contracts for Difference). The following table compares these alternatives side-by-side:

Pros and cons of

buying the stock

Pros and cons of

buying a CFD on the stock

Pay a commission

Trade without commission

Pay stamp duty (UK)

No stamp duty due (UK)

No leverage allowed

Leverage your trades

You could take a $1,000 position with a $100 deposit by trading on margin

Profit only in a rising market

Profit in a rising or falling market

Go long if you expect prices to rise, or short if you expect prices to fall

Shareholding rights

Dividend income, as well as the right to vote in shareholder meetings

No shareholding rights

Shareholding obligations

Register your ownership and declare large shareholdings

No shareholding obligations

You are anonymous, except to your broker

Buy Google stock outright

So how much money will you need to buy shares in Google? You’ll need to cover the full purchase price - approximately US$ 800 per share at the time of writing - and set aside money to cover your broker’s dealing fees and any tax due.

  • Dealing fees start at £11.95 ($15.54) with Hargreaves Lansdown and £12.95 with Barclays Stockbrokers, and are due for every buy and sell order (even when you exit your position).
  • In addition, you may also need to pay tax on your purchase. In the UK, stamp duty on share purchases is 0.5% of the value of each trade.

Congratulations, you are now are an Google shareholder. This comes with rights and obligations. You’ll be entitled to dividend income and may have the right to vote in shareholder meetings if your shares allow. In return, you’ll need to register your ownership (except in the case of bearer shares), and may have a legal obligation to information the company when your holdings exceed certain thresholds of the company’s share capital (although this is unlikely if you only buy a few shares).

Or trade CFDs on Google’s stock

Alternatively, you could trade CFDs (Contract for Difference) on Google’s stock. A CFD allows you to speculate on change’s in Google's stock price, going long when prices rises and going short when they fall, without owning shares. This also means that you are free from the rights, obligations and taxes that come with share ownership.

CFDs are popular with investors like you because they allow you to trade on margin for a fraction of a stock’s price, but see changes in the stock price fully reflected in your profit or loss. You could buy a CFD on Google’s stock valued at US$ 800 with a low US$ 80 deposit through Plus500.com, or a US$ 160 deposit through AvaTrade.com.

Most CFD brokers charge no commission. Instead, they earn a living through the bid-ask spread; that is the difference between the price at which you can buy and sell securities from them. Some brokers charge a fixed spread at all times, whilst other charge a variable spread based on market conditions. Plus500’s spread on Google’s stock is US$ 1.15, and AvaTrade’s is just 20 cents over the market spread.

Step 2: Opening an account online

Visit Plus500.com or AvaTrade.com and open an account online. It’s helpful to have a copy of proof of address and proof of identity documents at hand; as most brokers will require that you upload these documents prior to placing your first trade. If you are in a hurry to trade, we suggest funding your account through a debit card, credit card or an e-wallet (such as PayPal, Skrill or NETELLER). Bank wire transfers can be particularly slow and costly to complete.

Step 3: Placing your first trade

Placing your first trade may seem daunting, but it need not be. All brokers in our panel allow you to trade directly from their website or a smartphone app. Click a button to 'buy' and another to 'sell' (or 'short') Google shares directly from the charts. Nowadays, you no longer need to pick up the phone to trade through a dealing desk. Visit Plus500.com and AvaTrade.com to start trading.

Stock performance

  • Alphabet Inc.Name
  • GOOGTicker Symbol
  • 874.23Open
  • 872.30Prev. Close
  • 867.75 - 876.05Day's Range
  • 663.28 - 876.0552wk Range
  • 423129Volume
  • 1444210Avg Daily Vol. (3m)
  • 601.85BMarket Cap.
  • 951.781yr Target Price
  • 31.23P/E (TTM)
  • 26.17P/E (Current year)
  • 22.22P/E (Next year)
  • 6.68Price to Sales
  • 4.34Price to Book
  • Dividend Yield
  • Dividend Pay Date
  • USDCurrency

Latest news

Google tweaks Search to help combat 'fake news' TechCrunch

Google has made some adjustments to how Search works, which are aimed at improving the general quality of returned results, and more specifically at fighting the problem of “fake news,” which Google takes to mean “content on the web [that[ has ... More »

Google okays staff protesting May 1, asks vendors to do the same CNBC

Google has committed to not retaliate against workers — both direct employees and contracted staff — who take time off from work to protest the Trump administration's policies on May 1, BuzzFeed News has learned. Google has said the policy of ...and more » More »

More evidence surfaces that Google is planning to launch three new phones CNBC

Google may be planning to launch three new smartphones running on Qualcomm's latest processor, according to data found in the company's Android code. Roland Quandt, who writes for German site Winfuture.de, recently published an image discussing ... More »

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